Empowering cultural organisations to understand and connect meaningfully with audiences
Welcome to my website!
I’m a marketing and audience development consultant, specialising in working with museums, heritage sites and cultural venues.
I work with organisations to:
✔ identify and understand audiences (in-person and online)
✔ entice, engage and connect with audiences
✔ and thereby support organisational resilience, growth and sustainability.
I develop strategies, undertake research, run training and deliver campaigns.
I’m passionate about championing audiences, and passionate about the impact that effective and meaningful marketing and audience development can have.
My new book - Marketing Strategy for Museums - is out now.
How can I help you?
Understand and connect with audiences
Free resources, guides and tips
Not sure what support you need?
Services
I offer a range of services to support cultural organisations’ marketing and audience development, whether you’re looking for strategic input; impartial help to reach consensus; research to inform decision-making; tactical campaign delivery; or upskilling or mentoring of your teams:
Strategy
Training
Facilitation
Campaigns
Evaluation & Research
Speaking
Resources available
I’ve put together a growing series of free guides, templates and reflections to support cultural organisations with their marketing and audience development.
Client testimonials
“Christina was a delight to deal with from start to finish and she has been brilliant at scaling the scope of her work to suit our small charity.”
Jen Harris, marketing manager, Jane Austen’s House
“Christina brought a really creative approach to the audience development and marketing communications work.”
Orla Kennelly, Trust Librarian, American Library
“Christina’s contribution to
developing the programme has
been invaluable and it has been
a pleasure to work with her.”
Margaret Harrison, programme manager, Association of Independent Museums (AIM)
“Christina was a brilliant consultant to work with. Totally professional, calm and efficient at all times, I really felt that we were in safe hands.”
Annie Davis, transition project officer, Museum of Cambridge
News
Short on time?
Get in touch and we can get to the heart of what support you need.