Book cover reveal

Drumroll please… I’m thrilled to be able to reveal the cover of my book Marketing Strategy for Museums, to be published later this year by Routledge. The graphic has been brilliantly produced by Nina Brown, a long-time collaborator of mine.

Marketing Strategy for Museums book cover

The book is a practical guide to developing and delivering marketing to support a museum’s mission and goals. I hope it will demystify marketing, encourage lots of reflection and ultimately help anyone involved in museum marketing with their planning, decision-making and delivery.

After years of behind-the-scenes work, it’s exhilarating – but also terrifying – to start getting the book out there. You can pre-order the book now from Amazon, or from 15 November with 20% off, direct from Routledge.

Having tried to stage a photo for the front cover, it became clear that no single photo could say everything I wanted it to, and there is a risk it would date quickly. Instead, I went with a graphic approach, working with Nina to develop and execute a concept around piecing together a jigsaw, bringing together individual elements to make a bigger impact. I was keen to include audiences, strategic and tactical elements of marketing, and avoid clichés (no neo-classical columns!). It seemed very fitting to work with Nina on the book cover after working together on many museum marketing projects over the years.

About the book

Marketing Strategy for Museums is a practical guide to developing and delivering marketing that supports museums’ missions and goals. Explaining how museums can be strategic and proactive in their approach, it also shows how to make effective decisions with limited resources.

Presenting examples from a range of museums around the world, the author positions marketing as a vital function that aims to build mutually beneficial relationships between museums and their audiences – both existing and new – and ensure museums are relevant and viable. Breaking down key marketing models, I show how they can be applied to museums in a meaningful way. Setting out a step-by-step framework for developing a museum’s marketing strategy and for creating marketing campaigns, which can be scaled up or down. Readers will also be encouraged to reflect on topics such as sustainable marketing; ethical marketing; and accessible and inclusive marketing.

Marketing Strategy for Museums provides an accessible guide that seeks to demystify marketing and boost the confidence of those responsible for planning and delivering marketing in museums. It is aimed at people working in museums of all types and sizes and will also be relevant to students of museum and heritage studies. It is part of Routledge’s Guides to Practice in Museums, Galleries and Heritage series.

News story image: Photo by Stefan Steinbauer on Unsplash