Campaigns

I develop and deliver marketing and communications which will make an impact, deliver measurable results, and create value.

Campaigns can relate to broadening audiences, driving visits, building and nurturing relationships, increasing engagement, raising awareness, changing perceptions or re-defining and cementing positioning.

They will include appropriate methods such as media relations, social media, event management, email marketing, SEO and stakeholder relations.

Campaigns are based on a clear set of agreed objectives and include ongoing measurement and end-of-project evaluation.

“Her work was agreed by the project team to have been of the highest professional standard: imaginative, insightful, and highly effective; and fundamental in drawing a large audience onto the streets of Norwich for an event being run for the first time. […] I couldn’t recommend Christina highly enough. Working with her on Flintspiration I found her to be totally professional, insightful and creative, and her work to be highly effective in what we needed it to do.”

Neil Blunt, vice chair, Norwich Historic Churches Trust

Image: Circus workshop at The Oak Circus Centre, St Michael Coslany, Norwich, by David Kirkham

Norwich Historic Churches Trust

I created and delivered a wide-reaching marketing campaign for the first ever Flintspiration – Norwich’s medieval churches weekend – for the Norwich Historic Churches Trust, funded by the Heritage Lottery Fund.

Working with graphic designer Anne Reekie, the campaign involved the development of a logo and visual identity for the festival, and a range of online and offline free and paid-for communication channels. 48 pieces of media coverage were achieved.

An average of 64% of the ca. 5,000 visitors were first-time visitors to at least one festival venue.

Museum Freelance

I carried out the comms work to promote the findings of our big survey into freelancers and freelancing in the cultural sector.

160 freelancers and 40 organisations signed up to our sessions to share the survey findings.

Coverage was achieved in the main cultural media and stakeholder organisations including the Museums Association, Arts Professional, the Arts Marketing Association, the International Council of Museums (ICOM) and several museum development organisations.

The feedback has been phenomenal and we have already seen evidence of the survey point being the starting point for creating positive change.

“Having Christina work with us on 2016 project Still in the City was a breath of fresh air, she is clear, professional and inspiring. As an independent artist I am used to doing comms for my own work; having Christina on the team was like a weight being lifted and she was so able to fit into the creative vision.it is, the way you tell your story online can make all the difference.”

Hayley Matthews, artistic director, ENSEMBLE Dance Co

ENSEMBLE Dance Co

I worked with ENSEMBLE Dance Co on two projects. For Still in the City, a series of improvised and interactive dance performances aimed at 0-4 year olds and their families, I promoted opportunities for professional dancers and children to take part in the project, and then promoted a series of performances in theatres and libraries across Norfolk.

I also worked on the premiere of Home Solo, a performance that weaves together contemporary dance with spoken word and original live music and song. This involved promoting a series of outreach and research events, running a focus group to inform marketing, and promoting the premiere.

81% of survey respondents at the premiere had not been to a performance by ENSEMBLE before and 12% hadn’t seen contemporary dance before.

North Norfolk Stories Festival

I delivered a marketing campaign to promote the North Norfolk Stories Festival that ran for two years and involved 20 museums, libraries, heritage sites and cultural venues.

This included social media (organic and paid-for); leaflets; banners; posters; magazine, website and radio adverts; media relations; and stakeholder relations.

96% of visitors came as a result of marketing activity, and 40% were new visitors to the venue they attended.