I’m a marketing and audience development consultant who specialises in working with museums, heritage sites and cultural venues and festivals.
I help cultural organisations understand, develop and carry out effective and targeted audience development and marketing in order to:
- entice and engage existing and new visitors, audiences and users
- identify and create meaningful and memorable audience experiences
- support organisational resilience, growth and sustainability.
I do this by:
- undertaking audience and non-user research and consultation
- developing marketing and audience development strategies
- delivering bespoke training and workshop facilitation
- undertaking evaluation and research
- running marketing and communications campaigns.
I’m a former Runner-up in the National Freelancer of the Year Awards run by IPSE (The Association of Independent Professionals and the Self-Employed), and a member of the Arts Marketing Association and Visitor Studies Group.
Museum Freelance Network
I’m a co-founder of the volunteer-run Museum Freelance Network, which is designed to support and champion freelancers and consultants working with museums, galleries, archives, libraries, and heritage sites. www.museumfreelance.org
“Christina completed a marketing strategy for our Heritage Lottery Fund project and we were delighted with the resulting document. Christina has an extremely professional yet comfortable style and all aspects of her work were well organised, effectively communicated and delivered on time. Christina managed the task of consulting the various partners with ease and was able to accommodate an occasional lack of clarity on our part – helping us to think through the process. Our marketing strategy is a very thorough and well thought through document that has provided us with plenty of practical ideas and a clear way forward.”
JO CROSS, COMMUNITY SERVICES OFFICER, MALVERN HILLS DISTRICT COUNCIL
“Christina did a great job delivering our museum development funded non-user consultation project for museums in Hampshire. With her help, four local museums tried new ways of reaching out to their target audience groups, and then shared that experience with a wider group of local museums. Her expertise, patience and project management skills meant that over a period of nearly a year, museums received the coaching and encouragement they needed to make a significant improvement to their consultation efforts. A job well done, thank you.”
JAANE ROWEHL, MUSEUM DEVELOPMENT OFFICER, SOUTH EAST MUSEUM DEVELOPMENT PROGRAMME
“Her work was agreed by the project team to have been of the highest professional standard: imaginative, insightful, and highly effective; and fundamental in drawing a large audience onto the streets of Norwich for an event being run for the first time. […] I couldn’t recommend Christina highly enough. Working with her on Flintspiration I found her to be totally professional, insightful and creative, and her work to be highly effective in what we needed it to do”.
NEIL BLUNT, VICE CHAIR, NORWICH HISTORIC CHURCHES TRUST