Empowering cultural organisations to understand and connect meaningfully with audiences
Hello and welcome!
I’m an audience strategist, specialising in working with museums, heritage sites and cultural venues.
I work with organisations to:
✔ identify and understand audiences
✔ entice, engage and connect with audiences
✔ and thereby support income generation and support organisational resilience and sustainable growth.
I develop strategies, undertake research and evaluation, run training and facilitate workshops.
I’m passionate about championing audiences, and passionate about the impact that effective and meaningful marketing and audience development can have.
Services
I offer a range of services to support organisations’ marketing and audience development, whether you’re looking for strategic input; impartial facilitation to reach consensus; ideas generation; research to inform decision-making; upskilling or mentoring of your teams; project evaluation:
Marketing strategy
Training
Workshop facilitation
Audience development plans
Evaluation & research
Speaking
How can I help you?
Understand and connect with audiences
Free resources, guides and tips
Not sure what support you need?
My book - Marketing Strategy for Museums - is out now.
Resources available
I’ve put together a growing series of free guides, templates and reflections to support cultural organisations with their marketing and audience development.
Client testimonials
“Christina was a delight to deal with from start to finish and she has been brilliant at scaling the scope of her work to suit our small charity.”
Jen Harris, marketing manager, Jane Austen’s House
“Christina brought a really creative approach to the audience development and marketing communications work.”
Orla Kennelly, Trust Librarian, American Library
“Christina’s contribution to
developing the programme has
been invaluable and it has been
a pleasure to work with her.”
Margaret Harrison, programme manager, Association of Independent Museums (AIM)
“Christina was a brilliant consultant to work with. Totally professional, calm and efficient at all times, I really felt that we were in safe hands.”
Annie Davis, transition project officer, Museum of Cambridge
News
Short on time?
Get in touch and we can get to the heart of what support you need.