Speaking

I give presentations and talks about marketing, audience development and freelancing in the heritage and cultural sectors.

As well as running training and workshops, I also speak at conferences and as part of panel discussions online and in-person. I can also deliver presentations, lectures and workshops based on my book Marketing Strategy for Museums.

Please get in touch to find out more.

Past speaking engagements include:

 

Marketing for Being Human Festival, 2023

A presentation to the Being Human Festival event organisations looking at event marketing planning with practical and scalable tips and examples.


Introduction to freelancing, 2023

Session for the Northern Irish Museums Council and Irish Museums Association.


Audience Development Theory & Practice, 2021

A presentation about the impact of the Covid-19 pandemic on small museums in the UK, for this online conference organised by the Leibnitz Centre of Excellence for Museum Education.


Learning Liaison Forum event, 2020

Presented about marketing on a budget to a group of museum learning and education practitioners.


South West Fed online conference, 2020

Gave a presentation about Museum Freelance’s work during 2020 and the impact of Covid-19 on freelancers.


SHARE Museums East Conference, Colchester, 2018

Ran a break-out session on Working with Freelancers.


Museum Freelance Conference,
London, 2017

Introduced the conference and speakers.


Visitor Studies Group Conference, London, 2016

A presentation about an audience development project involving a cohort of 13 museums.


Sessions for the Arts Marketing Association, 2023

Online webinars on Evaluating marketing campaigns and Digitally excluded audiences.


Ogilby Army Trust, 2022

A session on Understanding your audiences for the Ogilby Army Trust.


Digitally Excluded Audiences webinar, 2021

Ran two webinars for the Arts Marketing Association about digitally excluded audiences, who they are and the implications for our audience development and marketing.


This Way Up online conference, 2020

A presentation and part of a panel on freelancing in the cultural sectors for the UK’s film exhibition innovation conference.


Fair Museum Jobs #FMJSummit,
2020

Took part in a panel about working in social media and marketing in museums and presented about freelancing in this careers summit.


Museums + Heritage Show, London,
2017

Gave a presentation on running visitor surveys for museums.


Hampshire Military Museums Network, Portsmouth 2017

A presentation about undertaking visitor surveys.


Regeneration Opportunities for Growth Conference, Waterford, Ireland, 2010

Presented the work of heritage regeneration charity Norwich HEART.


Sessions for AIM, 2023

Sessions on marketing for AIM’s (the Association of Independent Museums) Hallmarks at Home programme: Marketing on tight budgets and Marketing in a cost of living crisis.


Museums Galleries Scotland, 2022

Delivered a session about freelancing in the cultural sector.


Regroup, Rethink, Reset Conference, 2021

Gave a presentation about the challenges and opportunities for museums’ audiences and audience development as a result of the pandemic for SHARE Museums East’s online conference.


SHARE Museums #AllShookUp, 2020

Gave an online presentation about the Museum Freelance survey findings and facilitated discussions about how freelancers and organisations can work together.


Museum Next Conference,
London, 2019

Spoke with my Museum Freelance co-director Marge Ainsley about our vision for freelancers in the sector and how we’re driving change.


Museums Association event, Edinburgh, 2017

Gave a presentation on demystifying non-user consultation, part of a day on audience research.


National Freelancer of the Year event, London, 2016

Part of a panel speaking about freelancing at this event organised by IPSE.


Social Enterprise Academy, 2023

Sessions on marketing for the participants of the Social Enterprise Academy’s Steps to Sustainability programme.


St. Petersburg International Cultural Forum, 2021

Part of a panel discussing audience research strategies and methods as part of the Culture 2.0 Open Lectures.


SWMD event on freelancing, 2021

Facilitated a breakout session with freelancers as part of this event run by South West Museum Development on Collaborating and working for the museum and heritage sector as a freelancer.


Museum Freelance survey findings, 2020

Co-presented the findings of the first Museum Freelance survey in an online event for the freelance community.


MA Conference, Brighton,
2019

Gave a presentation about freelancing in the museums and heritage sector.


Visitor Studies Group event,
London, 2017

Part of a panel discussing commissioning audience research and working with freelancers.


MA Conference,
Cardiff,
2015

Co-ran a workshop on perceptions and prejudice relating to visitor research.


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Get in touch

Need a speaker on marketing, audience development or freelancing
in the cultural sector? I’d love to chat!