10 arts marketing trends for 2024

What does 2024 have in store for arts marketers? Whilst I don’t have a crystal ball, I wrote an article for the Arts Marketing Association’s Culture Hive with my reflections on trends that are likely to impact arts marketing next year. Below are the 10 trends I’ve identified and the full article with more detail on each is available on the Culture Hive website (free to access).

1. Unsettled audience trends

2. The cost-of-living crisis

3. Evolving platforms and channels

4. Content trends

5. The expansion of AI

6. Changing search behaviours

7. Values-driven marketing

8. Transforming internal marketing functions

9. Advocating for marketing internally

10. Advocating for heritage and culture more broadly

Resource cover photo by BoliviaInteligente on Unsplash.