Visitor survey links for Hampshire Military Museums Network

Here’s a list of information resources to support a presentation I delivered to the Hampshire Military Museums Network at the National Museum of the Royal Navy on 9 November entitled ‘Making the most of visitor surveys’. Guidelines, tools, templates and examples to help you plan your visitor surveys:

For accreditation and funding body guidelines:

• Arts Council England Accreditation Guidance on Users and their experience: artscouncil.org.uk/sites/default/files/download-file/FINAL_201406_GuidanceSection3_PrintFriendly.pdf

• Heritage Lottery Fund guide to audience development: hlf.org.uk/audience-development

For audience research programmes:

• The Audience Agency’s Visitor Finder programme: theaudienceagency.org/audience-finder

• AIM’s Visitor Verdict programme with BDRC: visitorverdict.com

 For tools

• Sample size calculator: surveysystem.com/sscalc.htm

• Online survey software: smartsurvey.co.uk, www.surveymonkey.net

• Research question bank: artscouncil.org.uk/sites/default/files/S3D3_Researchers_Question_Bank.doc

• A template for an audience research brief: http://visitors.org.uk/wp-content/uploads/2014/08/AudienceResearchBrief.pdf

• For free infographic websites: http://infogr.am/, http://visual.ly/, piktochart.com, www.visage.co

For codes of conduct

• Market Research Society code of conduct: mrs.org.uk/pdf/mrs%20code%20of%20conduct%202014.pdf

• Market Research Society guidelines on a range of types of research and themes: mrs.org.uk/standards/guidance

For data protection information

• Guide to data protection: https://ico.org.uk/for-organisations/guide-to-data-protection

• To see if you need to register with the Information Commissioner’s Office: https://ico.org.uk/for-organisations/register/self-assessment

For statistics

• The Office for National Statistics: statistics.gov.uk

For inspiration

• The Visitor Studies Group: visitors.org.uk

• The Museum 2.0 blog – Nina Simon’s blog on the participatory museum: http://museumtwo.blogspot.co.uk/

• And The Participatory Museum book: participatorymuseum.org/read

• SHARE Museums East’s Evaluation Toolkit: http://sharemuseumseast.org.uk/wp-content/uploads/2013/08/Evaluation-Toolkit.pdf

• Searchable articles, guides and case studies from the arts marketing sector: culturehive.co.uk

• Museums Association’s Museum Practice guide on audiences (MA membership needed to access content): museumsassociation.org/museum-practice/audiences

Photo by William Iven on Unsplash