Non-user consultation links for MA event
Here is a list of information resources and reference guides that I have put together ahead of a presentation I'm giving at a Museums Association event 'Getting to know you: Using visitor data intelligently' on 20 September 2017. You can also download the list as a PDF: Non-user consultation links.
For accreditation and funding body guidelines:
Arts Council England Accreditation Guidance on Users and their experience: www.artscouncil.org.uk/sites/default/files/download-file/FINAL_201406_GuidanceSection3_PrintFriendly.pdf
Heritage Lottery Fund guide to audience development: www.hlf.org.uk/audience-development
For tools
Online survey software: www.smartsurvey.co.uk, www.surveymonkey.net
Research question bank: www.artscouncil.org.uk/sites/default/files/S3D3_Researchers_Question_Bank.doc
A template for an audience research brief: http://visitors.org.uk/wp-content/uploads/2014/08/AudienceResearchBrief.pdf
For free infographic websites: http://infogr.am/, http://visual.ly/, www.piktochart.com, www.visage.co/
For codes of conduct
Market Research Society code of conduct: www.mrs.org.uk/pdf/mrs%20code%20of%20conduct%202014.pdf
Market Research Society guidelines on a range of types of research and themes: https://www.mrs.org.uk/standards/guidance
Code of practice for conducting research in town centres: www.mrs.org.uk/pdf/Code%20of%20practice%20for%20town%20centres.pdf
For data protection information
Guide to data protection: https://ico.org.uk/for-organisations/guide-to-data-protection/
To see if you need to register with the Information Commissioner’s Office: https://ico.org.uk/for-organisations/register/self-assessment/
For statistics
The Office for National Statistics: www.statistics.gov.uk
For inspiration
The Museum 2.0 blog - Nina Simon’s blog on the participatory museum: http://museumtwo.blogspot.co.uk/ And The Participatory Museum book: www.participatorymuseum.org/read/
Searchable articles, guides and case studies from the arts marketing sector: www.culturehive.co.uk
The Visitor Studies Group: www.visitors.org.uk
Museums Association’s Museum Practice guide on audiences (MA membership needed to access content): www.museumsassociation.org/museum-practice/audiences
If you have any other suggestions that should be added to the list, I'd love to hear from you!