My new website!
After weeks of work, I’m over the moon to publish my new website!
I had a clear vision of what I wanted the website to achieve, and my aims were to have:
a visual-led and vibrant website
a clearer showcase of the services I offer and who I am
easy navigation around the site with clear calls to action
recommendations for further content and signposting to resources I’ve developed
a delineation between news updates and resources (which I didn’t have before)
a move away from a blog format to more of an online magazine format for the resources and news
something that feels more current.
This is a really challenging time as a freelance consultant and so felt like a critical time to invest in improving my website as a showcase and marketing platform. And yes, working in marketing I feel the extra pressure of wanting my website to be right.
I’ve been working with Nina Brown on the website all autumn, having worked with Nina across 10 years, on in-house projects at Norwich HEART; client projects as a consultant; and on visual identity and branding work for my business and Museum Freelance. Nina knows me well and quickly grasped what I was after.
We worked a lot on the thinking and planning stages. After I’d answered a detailed questionnaire, we developed three user personas to cater to and various wireframe iterations, before the website was built and design was overlaid. It was brilliant to have someone else to bounce ideas around with and help me articulate my vision.
As I head into my ninth year of consulting, it’s my third website, having started with a very simple one on Basekit, followed by version two on Wordpress and now my latest iteration on SquareSpace.
As a freelancer, you win work based on things that are integral to who you are - your experience, skills, personality and values and so on. So your website is always going to be personal and a little bit exposing as it feels like you’re sharing a lot of yourself with the world which will be judged by the world.
The website will never be “done” – I will always be tweaking copy, adding resources and new case studies – just like I’m always learning and improving my practice.
But for now, I feel it’s a good representation of who I am and my work that I pour so much into and love, and I’m proud to share it.
