100 free guides on digital for heritage launched

The Digital Heritage Hub was launched yesterday, with 100 free guides answering small- to medium-sized heritage organisations’ most pressing and frequently asked digital questions, including four guides written by me.

The questions have been grouped into four themes:

1.      Digital engagement: using digital to engage audiences and visitors; digital participation; data to help audience development; and increasing income and capacity through digital;

2.      Digital content: creating, sharing and finding digital content; legal compliance;

3.      Digital leadership: new ways of working and change; digital strategy; reaching audiences, diversity and inclusion; staff development and HR;

4.      Digital planning: new business models and recovery planning; using data for decision-making; procurement and new digital services; policy and the environment.

I’ve developed four of the guides under the digital engagement theme:

• 1. What is digital marketing, where do we start and how can it benefit us?

• 3. How do I use digital to reach new audiences?

• 12. How do we reach digitally excluded audiences?

• 15. How can we build new and inclusive online communities?

The Digital Heritage Hub project has been managed by the Arts Marketing Association, in partnership with Heritage Digital (a consortium comprising Charity Digital, the Heritage Alliance, the Media Trust and Naomi Korn Associates) and The University of Leeds.

It has received Department for Digital, Culture, Media and Sport (DCMS) and National Lottery funding, distributed by The Heritage Fund as part of their Digital Skills for Heritage initiative.

Photo by NASA on Unsplash.