New project in Great Malvern

I have just been awarded a new piece of work, which promises to be an interesting project against a beautiful backdrop: developing a marketing strategy and action plan for ‘Great Malvern: Route to the Hills’.

This Heritage Lottery Funded project aims to "unpeel the hidden assets of Malvern’s distinctive cultural, built and natural heritage for the benefit of visitors and local people, by developing a cohesive heritage ‘route’ around the town using a range of innovative and tailored interpretive techniques together with an activity programme to engage and inspire target audiences."

I'm looking forward to my first site visit and getting my teeth into the project in early 2016.