Marketing strategy work with Jane Austen’s House Museum

I’m really excited to start work with Jane Austen’s House Museum in Hampshire on a marketing strategy project. It’s part of a broader range of work funded by the Heritage Lottery Fund’s Resilient Heritage grant, aimed at improving the resilience of the museum by auditing and improving several key areas of operations, one of which is marketing. The project kick-off also coincides beautifully with my current bookclub read which is Persuasion by Jane Austen!

Marketing strategy work for The Norris Museum

I’m delighted to have started working with The Norris Museum in St Ives, Cambridgeshire on a new marketing strategy for the organisation. The work follows its Huntingdonshire’s Heritage project funded by the Heritage Lottery Fund which has transformed the museum with an extension, a complete redisplay and increased and improved accessibility, learning and outreach.

It’s an opportunity to review and develop the museum’s marketing and communications to reflect the transformed space, and to broaden and deepen its engagement with its audiences, both current and new.

The work involves:

  • undertaking a marketing audit
  • facilitating a brand and vision workshop
  • running a content marketing workshop
  • working with the team of staff and volunteers
  • creating a new marketing strategy and associated supported templates and tools.

 

End of project reflection

I recently completed a project working with the Science Museum Group to facilitate and capture staff feedback and reflections on their group-wide learning projects. This fed into a best practice guide and toolkit for the Group’s four museums to use in the future.

It was a fascinating project, and fantastic to see time being set aside for reflection and staff contributions being sought, valued and used.

It got me thinking about my own reflection and project evaluation when client projects come to an end. Whilst I always look back on them and think about them, this has never been a formalised or written-down process.

So I decided to create a simple reflection sheet that I now use at the end of each project, which:

  1. enables me to reflect in a more structured, constructive and consistent way;
  2. identifies lessons for future work to help me improve what I do, how I work, and mitigate similar future issues;
  3. ultimately feeds into business planning work, continually helping me to identify my strengths and preferences in terms of types of work and how I work.

If anyone is interested in having a look or using the sheet, you are welcome to download it as a Word or PDF document and I’d be really interested to hear what methods other freelancers and consultants use.

Non-user consultation project

Earlier this year I was commissioned by the South East Museum Development Programme (SEMDP) to run a project about non-user consultation, involving:

  • Planning an affordable, realistic, and yet meaningful consultation process for four museums in Hampshire wishing to undertake consultation with non-users for the first time;
  • Coaching and training the museums’ teams during the delivery phase;
  • Producing a practical online guide on non-user consultation and case studies of the museums’ experiences;
  • Delivering a shared training session to showcase the project to a group of museum staff or volunteers from the area.

The projects included:

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Non-user consultation programme

I’ve been appointed by the South East Museum Development Programme to run a non-user consultation project with four museums in the region.

The project will involve writing a plan for consultation with a non-user group for each museum, training and mentoring as the museums undertake the consultation, as well as producing a best practice guide to non-user consultation.

I’ll be working with:

  • Bursledon Brickworks Industrial Museum, Swanwick
  • Fordingbridge Museum, Fordingbridge.
  • Jane Austen’s House Museum, Cawton, Alton
  • St Barbe Museum and Art Gallery, Lymington.