I’m really excited to start work with Jane Austen’s House Museum in Hampshire on a marketing strategy project. It’s part of a broader range of work funded by the Heritage Lottery Fund’s Resilient Heritage grant, aimed at improving the resilience of the museum by auditing and improving several key areas of operations, one of which is marketing. The project kick-off also coincides beautifully with my current bookclub read which is Persuasion by Jane Austen!
Yesterday I read an interesting article on Medium about how a change in editorial strategy — from blogging to magazine-style storytelling — has enabled Wellcome Collection to reach and engage more people. The content sits under the heading of ‘Stories‘ on their website.
I mainly work with small and medium-sized cultural organisations, but even if organisations don’t have a team, expertise or budget that are comparable to Wellcome Collection, I think there are some key lessons in the article that are universal.
I’ve put together five transferable tips which I share when delivering training on content marketing and that the piece on Wellcome Collection highlights:Continue reading
I’m delighted to have started working with The Norris Museum in St Ives, Cambridgeshire on a new marketing strategy for the organisation. The work follows its Huntingdonshire’s Heritage project funded by the Heritage Lottery Fund which has transformed the museum with an extension, a complete redisplay and increased and improved accessibility, learning and outreach.
It’s an opportunity to review and develop the museum’s marketing and communications to reflect the transformed space, and to broaden and deepen its engagement with its audiences, both current and new.
The work involves:
- undertaking a marketing audit
- facilitating a brand and vision workshop
- running a content marketing workshop
- working with the team of staff and volunteers
- creating a new marketing strategy and associated supported templates and tools.