What makes a good audience research brief?

This will be one of the questions discussed at an event organised by the Visitor Studies Group (VSG) later this month.

It’s aimed at both in-house staff and external freelancers and agencies and aims to help bridge the gap in understanding between what organisations want and need from research projects, and how independent researchers and evaluators understand organisations’ needs and respond to research briefs appropriately.

The event includes a panel discussion (which I’m a part of), followed by a practical workshop for all attendees and will cover:

  • Writing and responding to excellent research briefs – the need to be clear, concise and realistic
  • Appropriate costs for audience research – deciding budget and understanding day rates
  • Procurement process – scoring criteria, whether to interview and appointing
  • Stakeholder needs – commissioning research that meets the needs of both internal stakeholders and external stakeholders such as funders.

I’ll be there to talk both about my own experiences and reflections and also representing the wider Museum Freelance Network community which I co-run to ensure freelancers’ voices are heard in the debates. The event – Commissioning Audience Research – takes place on Wednesday 23 January 2019, 3-5.30pm at the Dana Research Centre and Library, Science Museum, 165 Queen’s Gate, Kensington, London, SW7 5HD. Tickets are free to VSG members, £30 non-members and £20 for non-member freelancers and students. Hope to see you there!