I’m really excited to start work with Jane Austen’s House Museum in Hampshire on a marketing strategy project. It’s part of a broader range of work funded by the Heritage Lottery Fund’s Resilient Heritage grant, aimed at improving the resilience of the museum by auditing and improving several key areas of operations, one of which is marketing. The project kick-off also coincides beautifully with my current bookclub read which is Persuasion by Jane Austen!
The Memorial Library was set up to honour the nearly 7,000 young Americans in the Second Air Division who lost their lives during the Second World War in bombing campaigns against Nazi Germany from their Norfolk and Suffolk bases.
It is intended to be a living memorial, to not only be a tribute to those Americans who were killed, but also to act as an educational and friendship bridge between the UK and USA.
The project involves a programme of front-end user and non-user consultation to help the Second Air Division Memorial Trust to understand the Library’s current user profile, barriers to engagement from non-users and what both sets of people would like to see from a redeveloped Memorial Library.
I’m delighted to have started working with The Norris Museum in St Ives, Cambridgeshire on a new marketing strategy for the organisation. The work follows its Huntingdonshire’s Heritage project funded by the Heritage Lottery Fund which has transformed the museum with an extension, a complete redisplay and increased and improved accessibility, learning and outreach.
It’s an opportunity to review and develop the museum’s marketing and communications to reflect the transformed space, and to broaden and deepen its engagement with its audiences, both current and new.
The work involves:
- undertaking a marketing audit
- facilitating a brand and vision workshop
- running a content marketing workshop
- working with the team of staff and volunteers
- creating a new marketing strategy and associated supported templates and tools.