I work with museums, heritage sites and cultural venues on marketing and audience development projects, specialising in:

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Strategy and research: Developing a marketing or audience development strategy that supports your organisation’s goals, and undertaking research and audits.

Example clients include: Cambridge Museum of Technology, Great Malvern: Route to the Hills, Tunbridge Wells Museum and Art Gallery, de Havilland Aircraft Museum, Cambridge Museum of Zoology, Modes Museum Software.


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Training and workshop facilitation: Empowering groups and individuals to understand and deliver marketing and audience development, by equipping them with the knowledge, skills and confidence needed. Facilitating workshops for a range of people, using the Institute of Cultural Affairs’ Group Facilitation Methods: Focussed Conversation and Consensus Workshop.

Example clients include: Museums Association, SHARE Museums East, Colchester and Ipswich Museums Service, South East Museum Development Programme, The Association for Suffolk Museums, Hampshire Military Museums Network, Great Yarmouth Borough Council, No Borders Project.



Campaigns: Developing and delivering marketing and communications campaigns based on a clear set of agreed objectives which will create impact, value and results.

Example clients include: North Norfolk Stories Festival, Norwich Historic Churches Trust’s Flintspiration festival weekend, Ensemble Dance Co’s Still in the City and Home Solo.



Speaking: Giving presentations and talks about marketing, audience development and freelancing.

Example speaking engagements include: Museums + Heritage Show 2017, Visitor Studies Group Conference 2016, National Freelancer of the Year event 2016, Museums Association Conference 2015.