I work with museums, heritage sites and cultural venues on marketing and audience development projects, specialising in:
Strategy: Undertaking audits and developing marketing and audience development strategies that support your organisation’s goals. Developed with staff / volunteer input, insight-driven and designed to help organisations find and connect with audiences, visitors and users and make an impact.
Example clients include: Cambridge Museum of Technology, Great Malvern: Route to the Hills, Tunbridge Wells Museum and Art Gallery, the Norris Museum, Cambridge Museum of Zoology.
Evaluation and research: Undertaking research and evaluation that provide insights and value. This includes a range of activities from creating evaluation frameworks, to undertaking qualitative and quantitative research, running consultations, data collection and analysis and producing reports and presentations to clients. Drawing on a range of techniques that are appropriate to the audiences, project, client, time and budget available.
Example clients include: Science Museum Group, The Museum of English Rural Life (The MERL) and Reading Museum, de Havilland Aircraft Museum, the Museum of the Broads, ENSEMBLE Dance Co, Norwich Historic Churches Trust.
Training and workshop facilitation: Empowering groups and individuals to understand and deliver marketing and audience development by equipping them with knowledge, skills and confidence. Facilitating workshops using the Institute of Cultural Affairs’ Group Facilitation Methods: Focussed Conversation and Consensus Workshop.
Example clients include: Museums Association, SHARE Museums East, Colchester and Ipswich Museums Service, South East Museum Development Programme, Vivacity Peterborough, The Association for Suffolk Museums, Hampshire Military Museums Network, Great Yarmouth Borough Council, No Borders Project.
Campaigns: Developing and delivering marketing and communications campaigns based on a clear set of agreed objectives which will create impact, value and results. Campaigns can relate to broadening audiences, generating visits, building and nurturing relationships, raising awareness or defining and cementing positioning.
Example clients include: North Norfolk Stories Festival, Norwich Historic Churches Trust’s Flintspiration festival weekend, Ensemble Dance Co’s Still in the City and Home Solo.
Speaking: Giving presentations and talks about marketing, audience development and freelancing.
Example speaking engagements include: SHARE Museums East Annual Conference 2018, Museums + Heritage Show 2017, Visitor Studies Group Conference 2016, National Freelancer of the Year event 2016, Museums Association Conference 2015.