Takeaways from the Museum Association’s MP seminar on Getting to Know You: Using Visitor Data Intelligently at the Royal College of Surgeons of Edinburgh, 20 September 2017.
Yesterday I spoke at this one-day conference which aimed to explore the different ways data can be used, from diversifying audiences and supporting fundraising to planning exhibitions and events.
My topic was ‘Demystifying non-user consultation’, talking about how museums can undertake their own research with people and organisations who aren’t currently engaging with them or their services. My aim was to share practical tips and methods that cost very little and could be carried out by museum staff or volunteers. You can find links to links that I referred to in my presentation here.
Here are a few takeaways from some of the other presentations of the day, linked to Twitter accounts: Continue reading