Here are some examples of the projects I have worked on:


Images top row: Sheringham Park, Museum of the Broads (Mark Stimpson), Norwich Puppet Theatre (David Kirkham); middle row: Flintspiration (David Kirkham), Great Malvern, Simon Floyd; bottom row: SHARED Enterprise, ENSEMBLE (Sonia P. Sanchez Lopez), Colman’s Mustard Shop & Museum (Richard Lee).

AIM – The Association of Independent Museums

I wrote a guide for AIM on Successful Marketing for Museums which forms part of their Success Guides series aimed at independent museums in the UK. I have also run a webinar for AIM on marketing and communications as museums re-open after the Covid-19 lockdown.

American Library

I undertook research and consultation to support the American Library’s audience development and feed into its redevelopment plans, and wrote a marketing strategy for the redeveloped library.

Cambridge Museum of Technology

Developed a marketing plan and lead a small team of consultants in the development of an audience development strategy for Cambridge Museum of Technology, as part of their Heritage Lottery Fund (HLF) Stage 2 bid. Work included facilitating a brand workshop, focus groups, stakeholder interviews, online and on-street surveys.

China Exchange

Ran a training session on evaluation, including planning, delivery, reporting and making use of the data.

Colchester Arts Partnership

Facilitated an away day session for cultural organisations and the local authority in Colchester to explore how they could collaborate and deepen their relationships. Produced a follow-up report with recommendations, including a shared vision statement and group principles.

de Havilland Aircraft Museum

Set up and undertook analysis of self-completed visitor surveys, including comparison between years, coding responses and producing a report.

#DigiRDG project

Worked on the evaluation of the Arts Council England-funded #DigiRDG project between Reading Museum and The Museum of English Rural Life – facilitated an evaluation workshop with staff, writing the evaluation report and presenting the findings to the teams.


Promoted the Still in the City project, a series of improvised and interactive dance performances at theatres and libraries across Norfolk, aimed at 0-4 year olds and their families. Promoted the premiere of Home Solo, a performance which wove together contemporary dance with spoken word, original live music and song. Also ran a focus group on contemporary dance and marketing concepts.

Great Malvern: Route to the Hills

Developed a marketing strategy and three-year action plan for this HLF-funded project which aims to develop a heritage ‘route’ that will celebrate the town’s heritage, increase understanding and appreciation of Malvern’s outstanding natural, built and cultural heritage and strengthen the links between the town centre and the hills.

Great Yarmouth Borough Council

Facilitated a brand workshop for heritage stakeholders in Great Yarmouth on behalf of Great Yarmouth Borough Council to help them explore branding opportunities from working together. Delivered a follow-up report to feed into the development of a cultural heritage strategy for the area.

Hampshire Military Museums Network

Ran a training session on making the most of visitor surveys, including achievable and practical tips which can be implemented on a small budget.

Hertfordshire Museums

Ran a training session for several Hertfordshire museums on focus groups.

Jane Austen’s House Museum

Worked with Jane Austen’s House Museum in Hampshire on a marketing and communications strategy project, involving an audit, research, workshops and strategy development.

King’s Lynn Arts Centre

Undertook a marketing consultancy project for the Arts Centre, providing strategic advice, campaign support, training and a marketing workshop for staff and developed a corporate hire pack to support income generation.

Modes User Association

Undertook a review of market research options for the organisation which runs the most popular collections management software in UK museums.

Museum of the Broads

Worked with the museum on a range of visitor research to understand what themes and types of interpretation visitors would like to see, and tourism research to help the Museum understand who visitors to Norfolk are.

Museum of Cambridge

Developed a marketing strategy for the museum, including running a marketing workshop for staff, volunteers and trustees.

Museum of London

Undertook the evaluation of a school study day which was a collaborative project run by members of the Culture Mile Learning partnership. The work included facilitating a staff evaluation workshop, student and teacher evaluation forms, and partner interviews.

No Borders Project

Ran a training day on how to deliver focus groups for representatives from the museums on this project – Lowewood Museum, Epping Forest District Museum and Chelmsford Museum.

Norfolk Archaeological Trust

In collaboration with the historic buildings consultancy Architrave I am working with the Norfolk Archaeological Trust on a light touch marketing plan which will raise awareness of the Trust and its sites, and cement its new positioning.

Norfolk Record Office

I’m currently working with the Norfolk Record Office as evaluation consultant on their project to support community archives in the county to ensure their work is sustainable, and upskill members and volunteers.

The Norris Museum

Worked with The Norris Museum in St Ives, Cambridgeshire on a new marketing strategy. The work involves undertaking a marketing audit; facilitating a brand and vision workshop; running a content marketing workshop; training the team of staff and volunteers; and creating a new marketing strategy and associated supported templates and tools.

North Norfolk Stories

Delivered a marketing campaign and training sessions for an ambitious partnership project with 20 cultural venues that made up the HLF-funded North Norfolk Stories project. Exceeded target of aiming to attract 40% first-time visitors to participating venues which included libraries, museums, heritage and nature sites.

Norwich Historic Churches Trust

Marketed and promoted Flintspiration, a new festival to celebrate Norwich’s medieval churches for the Norwich Historic Churches Trust, funded by the HLF.

Science Museum Group

Facilitated staff workshops to gather feedback on group-wide learning projects to create a best practice guide and toolkit for the Science Museum, National Railway Museum, Museum of Science and Industry and the Science and Media Museum.

Scout Association

Worked as a critical friend to support the Scout Association’s Heritage Service create an audience development plan.

SHARE Museums East

I have developed and delivered three marketing and audience development projects involving several museums in the East of England on behalf of SHARE Museums East, the Arts Council-funded museum development organisation. These have involved training museums in collecting, analysing and using visitor data, and creating audience development plans.

I have also delivered training workshops for SHARE and SHARED Enterprise on marketing to support income generation and fundraising; museum brands; and visitor leaflets; and facilitated a training day on digital marketing.

SHARED Enterprise

Ran training courses on marketing to support income generation and fundraising for SHARED Enterprise, a Heritage Lottery Funded project to develop business-minded museums. Delivering training sessions on promoting venue hire and creating a guide on this.

South East Museum Development Programme

Ran a non-user consultation project for Hampshire Solent Museums, providing training, mentoring and a report on the project and best practice. I worked with Jane Austen’s House Museum, St Barbe Museum and Art Gallery, Burlesdon Brickworks Industrial Museum and Fordingbridge Museum.

Stratford Circus Arts Centre

Ran a workshop to allow the marketing team to identify a relevant and appropriate tone of voice and personality for the organisation’s marketing, and in particular its social media marketing.

The Association for Suffolk Museums

Promoted the Suffolk Museums of the Year awards and organised the awards ceremony with freelancer Miranda Ellis.

Tunbridge Wells Museum & Art Gallery

Undertook a marketing audit and made recommendations on how to link the venue’s marketing to its audience development objectives, segment its audiences, develop consistent branding and messaging, reach new audiences and put some evaluation processes in place.

University of Cambridge Museum of Zoology

Created a marketing strategy and three-year action plan for the museum following a HLF grant, with all activity specifically aimed at the museum’s defined target audience groups.

Vivacity Peterborough

Facilitated a workshop for staff to develop their audience development strategy, based on their existing Visitor Finder data.