Here are some examples of the projects I have worked on:
Cambridge Museum of Technology
Developed a marketing plan and lead a small team of consultants in the development of an audience development strategy for Cambridge Museum of Technology, as part of their Heritage Lottery Fund (HLF) Stage 2 bid. Work included facilitating a brand workshop, focus groups, stakeholder interviews, online and on-street surveys.
Colchester Arts Partnership
Facilitated an away day session for cultural organisations and the local authority in Colchester to explore how they could collaborate and deepen their relationships. Produced a follow-up report with recommendations, including a shared vision statement and group principles.
Ensemble Dance Co
Promoted the Still in the City project, a series of improvised and interactive dance performances at theatres and libraries across Norfolk, aimed at 0-4 year olds and their families.
Great Malvern: Route to the Hills
Developed a marketing strategy and three-year action plan for this HLF-funded project which aims to develop a heritage ‘route’ that will celebrate the town’s heritage, increase understanding and appreciation of Malvern’s outstanding natural, built and cultural heritage and strengthen the links between the town centre and the hills.
Great Yarmouth Borough Council
Facilitated a brand workshop for heritage stakeholders in Great Yarmouth on behalf of Great Yarmouth Borough Council to help them explore branding opportunities from working together. Delivered a follow-up report to feed into the development of a cultural heritage strategy for the area.
Running a training session for several Hertfordshire museums on focus groups.
King’s Lynn Arts Centre
I undertook a marketing consultancy project for the Arts Centre, providing strategic advice, campaign support, training and a marketing workshop for staff and developed a corporate hire pack to support income generation.
Modes User Association
Undertook a review of market research options for the organisation which runs the most popular collections management software in UK museums.
No Borders Project
I ran a training day on how to deliver focus groups for representatives from the museums on this project – Lowewood Museum, Epping Forest District Museum and Chelmsford Museum.
North Norfolk Stories
Delivered a marketing campaign and training sessions for an ambitious partnership project with 20 cultural venues that made up the HLF-funded North Norfolk Stories project. Exceeded target of aiming to attract 40% first-time visitors to participating venues which included libraries, museums, heritage and nature sites.
Norwich Historic Churches Trust
Marketing and promoting Flintspiration, a new festival to celebrate Norwich’s medieval churches for the Norwich Historic Churches Trust, funded by the HLF.
SHARE Museums East
Currently working on a two-year project mentoring museums across the East of England to develop audience development plans.
In the past I have co-delivered Visitor Insight East, a year-long programme of marketing and audience development training for 13 museums across the region. I have also delivered workshops for SHARE on museum brands, engaging websites and visitor leaflets, and project managed the development of an annual review for the organisation.
Ran training courses on marketing to support income generation and fundraising for SHARED Enterprise, a Heritage Lottery Funded project to develop business-minded museums.
South East Museum Development Programme
Running a non-user consultation project for Hampshire Solent Museums, providing training, mentoring and a report on the project and best practice. I am working with Jane Austen’s House Museum, St Barbe Museum and Art Gallery, Burlesdon Brickworks Industrial Museum and Fordingbridge Museum.
The Association for Suffolk Museums
Ran a one-day training session on creating engaging and effective websites for 20 delegates from Suffolk museums.
Tunbridge Wells Museum & Art Gallery
Undertook a marketing audit and made recommendations on how to link the venue’s marketing to its audience development objectives, segment its audiences, develop consistent branding and messaging, reach new audiences and put some evaluation processes in place.
University of Cambridge Museum of Zoology
Created a marketing strategy and three-year action plan for the museum following a HLF grant, with all activity specifically aimed at the museum’s defined target audience groups.