Here are some examples of the projects I have worked on:
Images top row: Sheringham Park, Museum of the Broads (Mark Stimpson), Norwich Puppet Theatre (David Kirkham); middle row: Flintspiration (David Kirkham), Great Malvern, Simon Floyd; bottom row: SHARED Enterprise, ENSEMBLE (Sonia P. Sanchez Lopez), Colman’s Mustard Shop & Museum (Richard Lee).
Cambridge Museum of Technology
Developed a marketing plan and lead a small team of consultants in the development of an audience development strategy for Cambridge Museum of Technology, as part of their Heritage Lottery Fund (HLF) Stage 2 bid. Work included facilitating a brand workshop, focus groups, stakeholder interviews, online and on-street surveys.
Colchester Arts Partnership
Facilitated an away day session for cultural organisations and the local authority in Colchester to explore how they could collaborate and deepen their relationships. Produced a follow-up report with recommendations, including a shared vision statement and group principles.
de Havilland Aircraft Museum
Set up and undertook analysis of self-completed visitor surveys, including comparison between years, coding responses and producing a report.
Working on the evaluation of the Arts Council England-funded #DigiRDG project between Reading Museum and The Museum of English Rural Life – facilitated an evaluation workshop with staff, writing the evaluation report and presenting the findings to the teams.
ENSEMBLE Dance Co
Promoted the Still in the City project, a series of improvised and interactive dance performances at theatres and libraries across Norfolk, aimed at 0-4 year olds and their families. Promoted the premiere of Home Solo, a performance which wove together contemporary dance with spoken word, original live music and song. Also ran a focus group on contemporary dance and marketing concepts.
Great Malvern: Route to the Hills
Developed a marketing strategy and three-year action plan for this HLF-funded project which aims to develop a heritage ‘route’ that will celebrate the town’s heritage, increase understanding and appreciation of Malvern’s outstanding natural, built and cultural heritage and strengthen the links between the town centre and the hills.
Great Yarmouth Borough Council
Facilitated a brand workshop for heritage stakeholders in Great Yarmouth on behalf of Great Yarmouth Borough Council to help them explore branding opportunities from working together. Delivered a follow-up report to feed into the development of a cultural heritage strategy for the area.
Hampshire Military Museums Network
Ran a training session on making the most of visitor surveys, including achievable and practical tips which can be implemented on a small budget.
Ran a training session for several Hertfordshire museums on focus groups.
King’s Lynn Arts Centre
Undertook a marketing consultancy project for the Arts Centre, providing strategic advice, campaign support, training and a marketing workshop for staff and developed a corporate hire pack to support income generation.
Museum of the Broads
Worked with the museum on a range of visitor research to understand what themes and types of interpretation visitors would like to see, and tourism research to help the Museum understand who visitors to Norfolk are.
Modes User Association
Undertook a review of market research options for the organisation which runs the most popular collections management software in UK museums.
No Borders Project
Ran a training day on how to deliver focus groups for representatives from the museums on this project – Lowewood Museum, Epping Forest District Museum and Chelmsford Museum.
The Norris Museum
Currently working with The Norris Museum in St Ives, Cambridgeshire on a new marketing strategy. The work involves undertaking a marketing audit; facilitating a brand and vision workshop; running a content marketing workshop; training the team of staff and volunteers; and creating a new marketing strategy and associated supported templates and tools.
North Norfolk Stories
Delivered a marketing campaign and training sessions for an ambitious partnership project with 20 cultural venues that made up the HLF-funded North Norfolk Stories project. Exceeded target of aiming to attract 40% first-time visitors to participating venues which included libraries, museums, heritage and nature sites.
Norwich Historic Churches Trust
Marketed and promoted Flintspiration, a new festival to celebrate Norwich’s medieval churches for the Norwich Historic Churches Trust, funded by the HLF.
Science Museum Group
Facilitating staff workshops to gather feedback on group-wide learning projects to create a best practice guide and toolkit for the Science Museum, National Railway Museum, Museum of Science and Industry and the Science and Media Museum.
Working as a critical friend to support the Scout Association’s Heritage Service create an audience development plan.
SHARE Museums East
I have developed and delivered three marketing and audience development projects involving several museums in the East of England on behalf of SHARE Museums East, the Arts Council-funded museum development organisation. These have involved training museums in collecting, analysing and using visitor data, and creating audience development plans.
I have also delivered training workshops for SHARE and SHARED Enterprise on marketing to support income generation and fundraising; museum brands; and visitor leaflets; and facilitated a training day on digital marketing.
Ran training courses on marketing to support income generation and fundraising for SHARED Enterprise, a Heritage Lottery Funded project to develop business-minded museums. Delivering training sessions on promoting venue hire and creating a guide on this.
South East Museum Development Programme
Ran a non-user consultation project for Hampshire Solent Museums, providing training, mentoring and a report on the project and best practice. I worked with Jane Austen’s House Museum, St Barbe Museum and Art Gallery, Burlesdon Brickworks Industrial Museum and Fordingbridge Museum.
The Association for Suffolk Museums
Ran a one-day training session on creating engaging and effective websites for 20 delegates from Suffolk museums.
Tunbridge Wells Museum & Art Gallery
Undertook a marketing audit and made recommendations on how to link the venue’s marketing to its audience development objectives, segment its audiences, develop consistent branding and messaging, reach new audiences and put some evaluation processes in place.
University of Cambridge Museum of Zoology
Created a marketing strategy and three-year action plan for the museum following a HLF grant, with all activity specifically aimed at the museum’s defined target audience groups.
Facilitated a workshop for staff to develop their audience development strategy, based on their existing Visitor Finder data.