About me

I am an award-winning marketing and audience development consultant with extensive in-house and agency experience. I am passionate about empowering clients with the knowledge, tools and confidence to use strategic, targeted and well-executed communications, marketing and audience development, and love seeing the results this can inspire. I specialise in the following areas:

  • marketing and audience development – strategy and researchChristina Lister
  • bespoke training
  • workshop facilitation
  • marketing and communications campaign implementation.

I specialise in working with:

  • museums
  • heritage sites
  • cultural venues.

I’m based in Norwich but work across the country. Examples of clients include SHARE Museums East, Cambridge Museum of Technology, South East Museum Development Programme, the Norwich Historic Churches Trust, Colchester and Ipswich Museums Service, Ensemble Dance Co, the Museum of English Rural Life (MERL), de Havilland Aircraft Museum, Great Malvern: Route to the Hills, Suffolk Association of Museums, Hampshire Military Museums Network, Vivacity Peterborough Culture and Leisure, Great Yarmouth Borough Council, and Reading Museum. For a more extensive list of clients and summary of the projects please check out my Clients page.

I am a runner-up in the National Freelancer of the Year Awards 2015 run by IPSE (The Association of Independent Professionals and the Self-Employed). I’m a member of:

I am also a co-founder of the Museum Freelance Network (@MuseumFreelance on Twitter and the Museum Freelance Network UK group on LinkedIn.

I am a contributor to industry blogs, media articles and social media and speak at conferences such as the Museums Association Conference, the Museums + Heritage Show and Visitor Studies Group Conference.

Image credits: With thanks to David Kirkham, Dave Guttridge, Jemma Mickleburgh and clients for images used on this website, and © Can Stock Photo / vinnstock.