Non-user consultation links for MA event

Here is a list of information resources and reference guides that I have put together ahead of a presentation I’m giving at a Museums Association event ‘Getting to know you: Using visitor data intelligently’ on 20 September 2017. You can also download the list as a PDF: Non-user consultation links.

For accreditation and funding body guidelines:

Arts Council England Accreditation Guidance on Users and their experience: www.artscouncil.org.uk/sites/default/files/download-file/FINAL_201406_GuidanceSection3_PrintFriendly.pdf

Heritage Lottery Fund guide to audience development: www.hlf.org.uk/audience-development

For tools

Online survey software: www.smartsurvey.co.uk, www.surveymonkey.net

Research question bank: www.artscouncil.org.uk/sites/default/files/S3D3_Researchers_Question_Bank.doc

A template for an audience research brief: http://visitors.org.uk/wp-content/uploads/2014/08/AudienceResearchBrief.pdf

For free infographic websites: http://infogr.am/, http://visual.ly/, www.piktochart.com, www.visage.co/

For codes of conduct

Market Research Society code of conduct: www.mrs.org.uk/pdf/mrs%20code%20of%20conduct%202014.pdf

Market Research Society guidelines on a range of types of research and themes: https://www.mrs.org.uk/standards/guidance

Code of practice for conducting research in town centres: www.mrs.org.uk/pdf/Code%20of%20practice%20for%20town%20centres.pdf

For data protection information

Guide to data protection: https://ico.org.uk/for-organisations/guide-to-data-protection/

To see if you need to register with the Information Commissioner’s Office: https://ico.org.uk/for-organisations/register/self-assessment/

For statistics

The Office for National Statistics: www.statistics.gov.uk

For inspiration

The Museum 2.0 blog – Nina Simon’s blog on the participatory museum: http://museumtwo.blogspot.co.uk/

And The Participatory Museum book: www.participatorymuseum.org/read/

Searchable articles, guides and case studies from the arts marketing sector: www.culturehive.co.uk

The Visitor Studies Group: www.visitors.org.uk

Museums Association’s Museum Practice guide on audiences (MA membership needed to access content): www.museumsassociation.org/museum-practice/audiences

If you have any other suggestions that should be added to the list, I’d love to hear from you!

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